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Overview
- Industry :Voting Technologies
- Year :2023
Introduction
Votegrity is a pioneer in the voting technology sector, offering comprehensive tech-enabled solutions for Homeowners Associations (HOAs), unions, non-profits, and private clubs. The company aimed to ignite trials, accelerate sales, and build a lead database of key decision-makers.
Strategy
- Lead Generation: Custom strategy using LinkedIn and cold email outreach
- Vendor Positioning: Become the preferred vendor for enterprises, HOAs, and residences
- Market Identification: Focus on states permitting electronic voting
- Marketing Automation: Comprehensive strategy including social media automation
- SEO: Google Ads campaign in collaboration with their SEM agency
Implementation
- Data Enrichment: Utilized advanced scraping techniques
- Tech Stack: HubSpot, Microsoft Teams, Google Analytics, and Google Ads
- Real-Time Data: Integrated lead data into Microsoft Teams
- Web Updates: Landing page updates and exit-intent popup implementation
- Landing Page Testing: Tested various landing pages for optimal conversion
Results
- Lead Expansion: Network expanded by over 20,000 decision-makers
- New Opportunities: Generated new business with large enterprises and HOAs
- System Scalability: Built a scalable system for product demos and trials
- Quick Responsiveness: Enabled the sales team to act on leads within seconds
- SEO Impact: Captured leads via a Google Ads strategy executed with Votegrity’s SEM agency
- Optimized Conversion: Identified the most effective landing page through testing
