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Overview
- Industry :Healthcare
- Year :2022
Introduction
Myze is an online platform specializing in eye health. It aims to make eye care a daily habit and offers tailored plans for various careers like programmers and gamers. Plans include remedies for dry eyes and digital strain, featuring products like heat masks and electrolyte drinks.
Strategy
- E-commerce Goals: Create an e-commerce website for eye care products.
- Third-Party Integration: Integrate payment and fulfillment processes.
- Customer Assessment: Develop a questionnaire to recommend products.
- Early Engagement: Plan social media campaigns for initial product awareness
Implementation
- Web Dev: Built Shopify website and added products.
- Payment: Integrated payment channels
- Conditional Logic: Implemented conditional logic to streamline and automate data collection
- CRM: Set up eCRM system
Results
- Enhanced User Experience: Optimized conditional logic led to more accurate product recommendations.
- Effective eCRM Strategies: To nurture customers and reduce cart abandonment rates.
- Expanded Reach: Successful retargeting on social media platforms.
- Shopify Features: Integrated cross-sell and upsell functionalities as website features.
