Overview

  • Industry :Event Management & Engagement
  • Year :2022
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Introduction

BuzzIt is a specialized platform aimed at boosting event attendance, engagement, and conversion metrics. The platform targets a diverse range of audience segments in the event industry, including Accelerators, Angel Investors, and Community Managers. The key challenges include finding the ideal product-market fit, identifying target audiences, and optimizing landing page conversion rates.

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Strategy

  • Problem Identification: Focus on finding the ideal product-market fit and identifying suitable target audiences.
  • Landing Page Optimization: Aim to improve landing page conversion rates.
  • Data Sourcing Tools: Utilize LinkedIn Sales Navigator, Eventbrite, and Google Custom Search for data gathering.
  • Data Enrichment: Enhance gathered data with business emails and phone numbers using Seamless AI
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Implementation

  • General Tasks | Website Edits | Graphic Task | Chatbot | Huddles
  • Analytics Tools: Deploy Google Analytics and Tag Manager
  • Data Integration: Sync all interaction data into HubSpot for further analysis
  • Landing Page Testing: Tested various landing pages for optimal conversion
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Results

  • Insights Gained: Meticulous testing provided invaluable insights into product-market fit
  • Optimized Conversion: Landing page tests led to increased conversion rates
  • Cohort Analysis: Tested a cohort of 1,200 leads
  • Call-to-Action Variants: Used various options like calendar, landing pages, and direct message replies for testing

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